MumRadar Launches Mumformation on the Go!

Sarka KocickaMumformation, News0 Comments


San Francisco, CA, November 15, 2016 MumRadar releases newest version of the MumRadar app to the global market on the Apple store and Google Play. Originally created in Singapore for mums to search, find and connect to localized services, the MumRadar app now gives mothers around the world consolidated, frequently updated parenting content that makes it convenient to read or watch the latest parenting advice and entertainment.

MumRadar was born from the passions of three mothers, co-founders Silvia Wetherell, Rita Silva Bishop and Sarka Kocicka, to build an informative and positive social platform, ‘Mumformation on the Go’, that would inspire, uplift and empower parents.

Silvia is a counsellor and psychotherapist at More Mindful with a passion for supporting mothers who are struggling emotionally and psychologically. Silvia is also a Postpartum Support International Coordination and co-founder of the free support group for mothers, Mindful Mums, featured in the Straits Times in Singapore. Originally from Portugal, she spent ten years in England and is now based in Singapore with her husband and two young children.

“During my career, I came across many women who were struggling to make new ‘mummy’ friends so they spent most of their time at home and isolated,” said Silvia. “Many of these women didn’t know where to find the best parenting resources and get support from other mums.”

“Instead of going to Google and ten different websites for advice,” said Rita, mother of four girls five and under, “mums can use one simple app that provides not only parenting information but also entertainment, shopping and a private social space for mums to meet and chat.” Rita is also from Portugal and has been living in Asia for 12 years, the last four in Singapore.

“It is our hope that the app will encourage mothers to feel connected to a community, have fun and make some good friendships along the way,” said Sarka, mother of two young daughters and who recently made the San Francisco Bay Area home after seven years in Singapore.

About MumRadar

MumRadar is a content aggregator and geosocial mobile application that provides “Mumformation on the Go” available on Android and iOS. Based in Singapore and San Francisco, MumRadar gathers frequently updated parenting content and offers a platform for mothers to meet, chat and share. Founded in 2014, MumRadar was created by mums for mums to connect and support mothers globally. MumRadar won Woman in Business Startup of the Year in 2015 by the Rice Bowl Startup Awards in Asia.

For more information, please contact:
Sarka Kocicka
MumRadar Pte. Ltd.